Mumbai-based design agency Taproot India has produced this powerful and arresting print campaign to support the Save Our Sisters initiative. There are three posters, representing the goddesses Lakshmi, Durga and Saraswati, and challenging viewers to report violence against women. As the smaller images I posted below reveal, the bruises and cuts were applied to the models directly, via make-up, rather than afterwards via Photoshop. I think this gives the images a much more visceral look, in contrast to their traditional and ethereal backgrounds. Great work.
Art Director Pranav Bhilde says, “I feel advertising is the only field that allows a creative person to work on different fronts like photography, typography, illustration, films, animation and what not. Here in India we have lots of restrictions and rules on outdoor, ambient or any other lively media in advertising as compared to print. So, ideally print should become India’s strength.”
The full posters (below) have behind-the-scenes images around the edge:
Sources: Behance & ScoopWhoop
